Brite Organix Pastel Purple Colour Shampoo 300ml

Use daily to build up and intensify the colour. Cleanse with colour: This colouring shampoo builds colour with each wash. Daily use: Frequent use will intensify the colour and fade as you wash with your non-pigmented shampoo. Gentle formula: Free from ammonia and parabens. Works on all hair types: This hydrating shampoo is suitable for all hair types and textures. PETA-certified, vegan and cruelty-free. This is a gradual pigment-depositing shampoo. The colour will build with each application and fade as you wash with your non-pigmented shampoo.All hair is different, so please conduct a strand test first to find the best application for you. We recommend strand testing before full head application. Directions and ingredients TO USE:1. Lather onto wet hair and massage through to the ends.2. Leave in for 2-15 minutes.3. Rinse well and follow with conditioner if needed. For a more intense colour, apply to dry hair and leave for 30–60 minutes, rinse, and then apply conditioner if needed.Pastel Purple: Water (Aqua), Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Cocamine Oxide, Glycol Stearate, Cocamide MEA, Glycol Distearate, Behentrimonium Chloride, Fragrance, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Basic Violet 2. CPP